Smith’s Men’s Store
I am currently employed at Smith’s Men’s Store as a Digital Merchandising and Operations Manager. I support marketing and e-commerce initiatives between two retail locations, connecting the in-store customer experience with digital touchpoints. My work consists of campaign strategy, email and SMS marketing, social media analytics, website merchandising, vender relationships, and marketing efforts. Below are a few examples of marketing campaigns I spearheaded and how the results impacted future campaigns.
Summer Sport Coat Event
Outreach
1,559 messages sent
Conversion & ROI
$25,693
71 clients converted
Open Rate
78%
What I Learned
This campaign showed the impact of combining targeted outreach with a compelling, tiered promotion. A 78% open rate and 71 customer conversions generated over $25K in sales, demonstrating how the right offer and messaging can turn audience interest into measurable results.
Summer Sidewalk Event
Outreach
1,559 messages sent
Conversion & ROI
$22,120
74 clients converted
Open Rate
74%
What I Learned
This campaign showed how targeted outreach and a timely offer can turn audience engagement into measurable results. The 74% open rate, 74 customer conversions, and $22K+ in sales reinforced the value of using performance data to guide future messaging and promotions.
DL1961 Trunk Show
Outreach
1,553 messages sent
Conversion & ROI
$23,865
51 clients converted
Open Rate
77%
What I Learned
This campaign demonstrated how an exclusive brand experience can turn audience interest into action. A 77% open rate and 51 customer conversions generated nearly $24K in sales, reinforcing the value of targeted messaging, brand partnerships, and experience-driven marketing.
Lake Forest Shop
At The Lake Forest Shop, I supported digital marketing, e-commerce, and customer engagement for a luxury women’s fashion retailer. My work included managing Shopify merchandising, creating product descriptions and website content, supporting social media and email campaigns, and contributing to visual merchandising and promotional initiatives. Through direct customer interaction and digital performance insights, I gained experience understanding audience preferences and translating those insights into stronger content, merchandising, and marketing decisions.
TÖST Beverages
Over the summer of 2024, I interned at TÖST Beverages which is an alcohol free beverage company. I worked on their social media team to create content, follow analytics, built their influencer marketing experience, and created new social media marketing formulas to better suit the current trends. Below are examples of content I created as well as analysis my team did on upgrading their platforms.
Graphic Examples
Social Media Strategy
The “Investing in Influencers” plan I created and presented for the company executives.
